RUJO Boots – Case Studies

Services

We Provided

Marketing Consultation

Market Research

Strategic Planning

Conversion Rate Optimization

Programmatic Display Advertising

Full-Service Media Planning & Buying

Reporting & Analytics

Photo & Video Production

Creative Design

Public Relations

360-Degree Growth Marketing & Advertising Services

Meeting Phase

About the Client

RUJO Boots is an artisan cowboy boot brand handcrafted in Leon Mexico and headquartered in Dallas, Texas. Known for one of their mantras, “A Better Boot for A Better Price,” our team has collaborated jointly with partner agency Nativz since 2018 behind the scenes preparing for the brand’s launch in late 2020.

Active Phase

Working Process

Cole Feigl has headlined much of the brand’s creative decision-making and nearly all aspects of marketing. Joining forces, Nativz was hired to launch an aggressive growth marketing campaign seeking to introduce this new brand and penetrate the very hard-to-enter Cowboy Boot/Western Wear market.

Years later, RUJO Boots is a multi-million dollar brand with tens of thousands of loyal fans around the United States. Our growth strategy centered around integrated marketing communications, strong brand identity, sharp commercial production, market research, referral & loyalty programs, multichannel marketing funnels, conversion rate optimization, and much more.

Today, we continue to grow the RUJO brand to new heights and further acquire market share in western wear (we also like them so much we wear them ourselves as our new go-to cowboy boots).

Final Phase

Results

Utilizing a very slow but steady approach, we leaned primarily into our return-focused paid advertising campaigns to compound the growth of the brand over the course of 2 years.

Embodying RUJO’s “Be Brave” slogan in all of our commercial production was a top priority. This has served as the guiding principle for all of our creative direction in our photo/video environments centered around skydiving, extreme sports, MMA, barrel racing, rodeo, blue-collar America, Texas culture, Western landscapes, and more.

Beyond our efforts building brand equity over the years, our public relations strategy has secured them a plethora of mainstream media attention including pickups from Yahoo Finance, Business Insider, Market Watch, Morningstar, Benzinga, the Dallas Morning News, Texas Monthly, and more. Combined with the continued sales growth of the brand, our paid media efforts to date have been directly attributed to over $1.8 million in sales.

52MCampaign impressions to date
6,369Purchase generated
$1.8MIn sales revenue generated

Visual Assets

Highlights

Feedback

Customer Review

Nativz has done a tremendous job. Our website speaks for itself, and their team took our conversion rate on it from 0.4% to 1.5%, which we've maintained. This is an incredible result because companies in our industry average a 0.8% conversion rate. We also have a 5.5X–6X return on ad spend on Facebook with highs of 11–12X, which has been awesome. Meanwhile, our return on ad spend on Google is at 6X.

The team is good at what they do, and we trust them in digital marketing because they've proven themselves. Moreover, they're on top of what's happening with social media platforms and at the forefront of digital marketing. They never accept mediocrity; they constantly test, have conversations about performance, and revisit how they can tweak and improve their strategies. Ultimately, they make us money.

Anonymous Executive

RUJO Boots