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snowday case study
CLIENT
SNOWDAY
Industry
Event Series & Holiday Pop-Ups

Marketing success for holiday pop-up series

Using omni-channel marketing strategy and consultation for holiday pop-up event SNOWDAY in DFW.
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Services

We provided

C-Level Marketing
Branding
Technology
Operations
Sales Consultation
Email Marketing
PR Win Amplification
Geo-Fencing
Influencer Marketing
Video
Social Advertising
Graphic Design
Print
Full-Service Media Planning
Promotion Creation & Management
Customer Relationship Management
Ticketing Software Management
Analytics/Data Management
Website Design/Management

Introduction

About the client

From the creative minds of Bayer Brothers Sets and MOTUS Booth came the immersive holiday pop-up series SNOWDAY. Located at the Plaza at Preston Center, guests navigate their way through an imaginative winter wonderland of festive photo ops, enchanted rooms, interactive spaces, and more.

Project overview

From Startup To Success: Launching & Scaling SNOWDAY

Nativz began work with the SNOWDAY in the early conceptual stages. Inspiration for the project came from unique experiential locations such as Candytopia, Museum of Ice Cream, and Meow Wolf. The concept expanded from this inspiration into fruition with plans of a unique and immersive holiday photo and sensational experience unlike anything currently out there in the marketplace.
Immediate challenges included coming up with a strategy at both a marketing and conceptual level that would build brand awareness quickly and entice visitors to come to the event. Additional challenges included organizing strategic planning and media planning efforts effectively on a limited budget and getting the word out through press appearances/news articles and by word of mouth. Lastly and perhaps the largest challenge was taking a limited advertising budget and applying it in a way that would provide as much return possible.

The Problem

Challenges: Marketing strategy, budget constraints, media planning, and brand awareness

Creating an innovative and immersive holiday pop-up event, SNOWDAY, faced multiple challenges. Initial hurdles included formulating a marketing strategy for quick brand recognition, media planning with limited resources, and generating word-of-mouth buzz. Maximizing a tight advertising budget was another major obstacle.

The Solution

Leveraging multiple marketing channels and budget optimization to maximize brand awareness

Nativz devised an innovative solution to tackle SNOWDAY’s challenges. With a limited budget, they crafted a comprehensive marketing and conceptual strategy to swiftly boost brand recognition. Leveraging diverse marketing channels and methods, they effectively heightened awareness of the event.
11K+Organic Website Sessions
39%Average CTR
20K+Search Impressions
$52KSEO Revenue Generated

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