Nativz began work with the SNOWDAY in the early conceptual stages. Inspiration for the project came from unique experiential locations such as Candytopia, Museum of Ice Cream, and Meow Wolf. The concept expanded from this inspiration into fruition with plans of a unique and immersive holiday photo and sensational experience unlike anything currently out there in the marketplace.
Immediate challenges included coming up with a strategy at both a marketing and conceptual level that would build brand awareness quickly and entice visitors to come to the event. Additional challenges included organizing strategic planning and media planning efforts effectively on a limited budget and getting the word out through press appearances/news articles and by word of mouth. Lastly and perhaps the largest challenge was taking a limited advertising budget and applying it in a way that would provide as much return possible.