How To Buy a Website Domain | A 45-Second Guide

A domain is typically the first impression a user has with your online brand.

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“So you want to buy a website domain… First and foremost, what IS a domain?”

A domain is your website name and the address where Internet users can access your website.

“So what is important about having a domain?”

A domain is typically the first impression a user has with your online brand. It affects several aspects of your online business such as:

  1. Search Engine Optimization (or SEO) and the overall visibility of your brand on search engines.
  2. It affects your branding by adding (or taking away) professionalism, visibility, and overall marketability around the world.
  3. Buying a domain establishes your corner of the internet! It is your personal slice of the pie and important for any business in the 21st century to have.

“I know I want a domain, so where do I buy one?”

From many places! You can buy a domain from a domain broker, a hosting company, or any reliable domain registrar! When choosing a registrar, make sure they are the following: 

  • Includes Total Feature Set (domain name management, renewal, transfer, and domain privacy protection via WHOIS.
  • User Friendly to ensure management of the domains is easy.
  • Customer Support in case of issues.
  • Domain Protection, is it included free of charge? Are there additional privacy services you can purchase?
  • Price. Price is important, but choosing a higher quality registrar will save you heartache.

Our favorite domain registrars are the following:

Gandi (
Bluehost ( We always suggest centralizing all of your purchased domains with one domain registrar. This will help you avoid any future headaches when it comes to tracking down a runaway domain. If you need help with unlocking/locking domains and transferring them in order to centralize them, click here.

“How do I choose a good domain name?”

There is a step-by-step process you should always follow for purchasing a good domain:

  1.  Keywords. The keywords in the domain that you purchase directly affect your SEO, as well as your global marketability. You always want to find a domain with keywords that are a related to your product or service. For example, would be known as an Exact Match Domain (EMD). This domain would excel on a global level if your service was selling hammers and you would most likely rank much higher than most competitors with less effort on your SEO. 
  2. Choosing popular domain extensions. For instance, .com, .net, .org, or any popular domain extension help a ton for direct searches. However, if you cannot buy a domain you love that has a popular domain extension, don’t fret! Find a similar domain with the extension or take your chances on a less popular extension… such as .io 🙂 you found our website just fine, didn’t you?
  3. Short & sweet domains are king. Simplicity is key! Make your domain as easy as possible for your users We recommend 6-10 letters, 10 being the max. 

 Following this quick and easy guide is a sure-fire way to buy a great domain at a great price. If you are looking for an even faster way, look no further, and contact the Nativz team! Let your “Army of Nerds” do the work for you.

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