How Nativz took College Hunks Hauling Junk & Moving, a 200+ location national franchise, from paid-social zero to a data-driven lead engine in the first two weeks of the engagement. Every number below is GA4-verified.
A national franchise footprint across 200+ locations with strong organic awareness, and a paid social program that wasn't keeping pace with Meta's new algorithm.
Meta's Andromeda update made ad delivery 10,000x more complex, and it rewards brands that feed it fresh creative constantly. Brands running a handful of static ads get punished with higher CPMs and shrinking reach.
Each piece started with audience data, moved through hook testing, and scaled through Meta only after it produced a useful signal.
This is GA4's paid social channel report, April 1 to 13, 2026 versus the prior 13-day period. Not platform-reported, not modeled by us. Google's data.
| Metric | Current | Prior | Change |
|---|---|---|---|
| Active Users | 1,407 | 934 | +50.6% |
| Sessions | 1,437 | 975 | +47.4% |
| Engaged Sessions | 1,271 | 849 | +49.7% |
| Event Count | 81,075 | 47,207 | +71.7% |
| Key Events (Leads) | 4,653 | 1,374 | +246% |
Case study reflects reported performance for a single client over a 14-day period measured against the prior 13 days in GA4. Past performance does not guarantee future results; outcomes vary by vertical, market, budget, creative quality, and pixel maturity.
Andromeda rewards brands that ship. 32+ variants in 14 days gave the algorithm enough signal to route impressions toward higher-intent users. Less creative, worse delivery. Every time.
We prove hooks and formats nationally. When a video outperforms, it becomes a template deployed across 200+ locations: localized, geo-fenced, with market-specific landing pages.
We're building toward job-level attribution via job ID and revenue API matching. Once live, we optimize toward booked revenue, not form fills. That's where CPL becomes CPA becomes ROAS.
Cortex watches 600K+ videos a week, learns your brand voice, and tells us exactly what to film before we ever pick up a camera. No other Dallas agency has it, because we built it.
If you run a franchise network, a multi-location service brand, or a national DTC company, we can put the same research-to-creative-to-algorithm pipeline on your account.