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Zero new footage. 9.4x ROAS in 14 days on 'Hot in New Orleans'.

JAMNOLA, the New Orleans immersive cultural experience, was already a long-time Nativz paid-media client when they carved out a small budget to test our content engine: ten Cortex-built edits in one month, cut entirely from footage they already had. The winner, 'Hot in New Orleans', returned 9.4x ROAS over 14 days and was the top-spending creative in its campaign. These edits ran as paid ad creative, not public posts, so the numbers below are campaign results, not view counts.

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Client
JAMNOLA
Industry
Entertainment & Attractions
Platforms
Cortex ad creative
Scope
Paid media · Cortex ad creative · social listening
Watch the work

Watch the creative behind JAMNOLA’s 9.4x result.

This is a downloaded campaign file, not a public social post, so there is no public view count or original-post link to display.

Campaign creative
JAMNOLAHot in New Orleans — winning heat creativeCortex-built JAMNOLA campaign creative cut from footage the client already had.
The setup

The footage was already there. The engine wasn't.

The Client

JAMNOLA, short for Joy, Art, Music, New Orleans, is an immersive cultural experience at 940 Frenchmen St, about a 10-minute walk from the French Quarter. Opened in 2020 and self-billed as "New Orleans' Cultural Funhouse", it packs, per its About page, 29 exhibits by over 100 local artists into a walk-through, all-ages, photo-friendly space.

The Challenge

JAMNOLA was already a long-time paid-media client when they carved out a small budget to test our content engine: ten Cortex-built edits in one month, plus social-listening and dashboard access. After reviewing their library, we told them they didn't need to shoot anything new for the first round.

The Approach

Cortex listening shaped a themed slate from existing footage. Edits shipped in 5 to 7 business days, revisions in 24 to 48 hours, and ad-performance data shaped the next round.

Ten edits, one month

What footage they already had actually produced.

9.4x
ROAS over 14 days on 'Hot in New Orleans'
10
Cortex-built edits in one month
0
New footage shot for the first-round slate
5-7
Business days to ship each edit
Three takeaways you can steal

Why it worked, and what it means for your library.

01 · Your best ad may already be shot

JAMNOLA's entire opening slate came from footage they already had. Before you budget a shoot, audit the library. The creative that returned 9.4x ROAS wasn't filmed for the campaign; it was found, re-cut, and pointed at the right audience.

02 · Listen before you edit

Social listening came first, and the slate was cut around the angles the audience actually cared about. That's how the edits, 'Hot in New Orleans', 'Most Talked About Spot', 'Big Easy', and the 360 'Coolest Immersive Experience', became their best-performing ad content.

03 · Speed keeps the loop alive

Edits in 5 to 7 business days and revisions in 24 to 48 hours meant ad-performance data could feed back into Cortex fast enough to shape the next round. The engine learns while the campaign spends, not after it ends.

Included with every engagement

Powered by Cortex, our proprietary intelligence engine.

Cortex analyzed the footage JAMNOLA already had, turned social listening into edit direction, and built the slate with no new shoot. Ad-performance data fed back into Cortex to shape each next round, and its edits became JAMNOLA's best-performing ad content.

Explore Cortex
Let's talk

Your footage. Same engine.

If you run an attraction, a venue, or an experience brand sitting on a library of footage, we can put the same pipeline on your account: social listening, Cortex-built edits, and ad-performance data shaping every next round.

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