For Mattel's Phase 10: World Tour app, Nativz planned a Dallas-Fort Worth media mix spanning backlit kiosks, digital mall displays, placement-specific QR codes, and proximity retargeting. The campaign generated an estimated 11.3M DFW impressions.
The media plan placed app-download creative across high-traffic downtown, West Village, and mall environments, with a unique QR code assigned to each placement.
Phase 10 is a Mattel card-game property. This campaign focused on Phase 10: World Tour, its mobile multiplayer app.
Create broad awareness across the DFW metroplex while giving people a direct path from an outdoor placement to an app download.
Combine premium static and digital placements with unique QR codes and mobile retargeting tied to device proximity around each unit.
All figures are campaign-reported estimates.
Street-level kiosks and mall displays did different jobs inside the same plan. The creative stayed recognizable while the placement mix expanded reach.
Unique QR codes let the team separate response by unit instead of treating the entire out-of-home buy as one untraceable block.
Proximity-based mobile retargeting extended the campaign after exposure, connecting a physical placement with a second digital touchpoint.
If you need an out-of-home plan that connects real-world reach to trackable digital action, we can map the placements, creative, and measurement together.