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Organic social that helped push RMR onto retail shelves nationwide.

We ran organic social for RMR Solutions, LLC, the Howell, Michigan maker of RMR-86 mold stain remover. The content performed well enough to help fuel the brand's growth, and RMR is now stocked in retailers across the country. View counts below are live platform numbers.

Client
RMR Solutions, LLC
Industry
Consumer Products
Platforms
Instagram
Scope
Organic social media management
Watch the work

Watch product demos earn millions of views.

RMR Solutions

Public Instagram posts on RMR Solutions' channel. Displayed views are live public counts captured July 9, 2026. The case record identifies an RMR-86 attic-mold demonstration and a three-step product treatment. Their counts are reach evidence and do not independently prove nationwide retail availability; organic social helped fuel nationwide retail growth and is not presented as its sole cause.

The setup

The product does the talking. Someone had to press record.

The Client

RMR Solutions, LLC is a cleaning-products brand based in Howell, Michigan, established in early 2013. Its flagship RMR-86 is billed by the company as the industry's fastest mold stain remover, and the catalog spans disinfectants, degreasers, cleaners, and odor eliminators across homeowner, professional, and marine lines.

The Challenge

A professional cleaning product needed organic content that demonstrated the product and earned distribution beyond a filled feed.

The Approach

We built native Instagram reels around the product doing its job, including attic mold removal and a three-step RMR-86 and RMR-141 treatment.

What the content did

Reach that helped carry a national retail story.

2.8M
Combined views across the two reels in our library
1.8M
Views on the attic mold stain reel, live platform count
1M
Views on the three-step treatment reel, live platform count
Three takeaways you can steal

Why the content worked, and what travels.

01 · Show the product doing its job

The reels that carried this account are demonstrations: RMR-86 erasing mold stains on camera, start to finish. Proof beats polish. If your product visibly works, film it working.

02 · Niche products can win broad feeds

A mold stain remover pulled 1.8M views on a single reel. Niche does not mean small audience. It means a sharper problem, and sharper problems make content people actually stop for.

03 · Organic reach is a growth asset

When the content performs, the effect does not stay on the platform. RMR's organic social worked well enough to help fuel the brand's growth, and that growth story now includes retail shelves across the country.

Let's talk

Your product. Same playbook.

If you make a consumer product that solves a real problem, especially one that shows well on camera, we can build the same organic engine for your brand.

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