200-view jail to 4.9M views on one video.
How Nativz took Skibell Fine Jewelry, a Dallas fine jeweler, from months stuck in 200-view jail to a repeatable viral format built on reaction-style video. View counts below are live platform numbers.
How Nativz took Skibell Fine Jewelry, a Dallas fine jeweler, from months stuck in 200-view jail to a repeatable viral format built on reaction-style video. View counts below are live platform numbers.
Skibell Fine Jewelry is a Dallas fine jeweler at 8411 Preston Rd. #110, a third-generation jeweler by its own description. One retail location serving the DFW metroplex, selling designer collections, bridal jewelry, and estate jewelry.
Luxury jewelry is slow to grow organically. For months, Skibell's posts stalled around 200 views.
The first reaction post cleared 100,000 views. Nativz repeated the format, and nearly every reaction video after it became an outlier.
"They have changed my company to the point where I am so excited about where we are heading."
Skibell sat around 200 views for months. One format change, reaction-style video, took the very first post past 100,000 views. When an account flatlines, keep testing formats until one breaks.
The first reaction post was not a fluke. Nearly every reaction video after it became an outlier, because we turned one win into the account's core format. Find what hits, then run it again and again.
Luxury retail is one of the slower organic verticals, and Skibell was one of our harder accounts. It still became repeatably viral. A hard vertical is not a reason to write off organic; it just takes more testing to find the format.
If you run a jewelry store, a luxury boutique, or any retail brand whose organic accounts have flatlined, we can run the same format testing on your channels until something breaks through.