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A data overhaul that helped drive record-breaking sales.

Nativz rebuilt how Typhoon Texas approached customer research, analytics, conversion tracking, and paid media. The campaign connected a stronger decision system to record-breaking sales.

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Client
Typhoon Texas Waterparks · Pyek Group
Industry
Water parks & attractions
Markets
Houston · Austin
Scope
Growth strategy · paid media · research · analytics
Campaign highlights

The experience stayed fun. The marketing became accountable.

A new measurement system connected paid media to ticket purchases, while research and campaign planning reshaped the customer journey around real audience data.

Guests riding a blue raft through a Typhoon Texas water slide
The campaign focused on converting regional demand into measurable ticket sales and park visits.
A campaign film from the original Typhoon Texas case study, showing the water park experience and seasonal-pass creative in motion.
The setup

Before scaling media, the team rebuilt the decision system.

The Client

Typhoon Texas operates water parks in the Houston and Austin markets, combining large-scale attractions with a highly seasonal ticket-sales cycle.

The Challenge

The executive team wanted a complete audit of marketing strategy, digital presence, customer feedback, targeting, and measurement before the 2021 season.

The Approach

Build customer personas and geographic analysis, implement conversion tracking, and use past-customer data to shape the media plan and creative.

Campaign results

From media spend to measured park revenue.

The $2.81M and 40,311 figures refer specifically to the 2021 season; the broader totals reflect overall campaign performance.

188M+
Total advertising impressions
10.2x+
Reported return on advertising spend
$56.2M+
Revenue generated from advertising efforts
$2.81M
2021 ticket revenue attributed on a last-click basis
40,311
Individuals driven to the park in 2021
Three takeaways you can steal

What changed when the data became usable.

01 · Fix attribution before scaling spend

Conversion tracking gave the team a direct line from individual ad placements to ticket purchases for the first time in the company's history.

02 · Let customer data shape the funnel

Lifetime-value and geographic analysis informed targeting, lookalike audiences, promotions, creative, email, and in-park messaging.

03 · Keep learning after the season

Post-season surveys and interviews fed new personas, loyalty offers, experience changes, and messaging into the next planning cycle.

Let's talk

Your season. Measured end to end.

If you run an attraction, venue, or seasonal business, we can connect research, media, creative, and conversion tracking into one growth system.

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