Location-based paid social that drove 120K+ orders.
Nativz reorganized Wingstop's paid social account around the full customer journey across 1,400+ locations and more than 50 U.S. DMAs. The campaign generated 120K+ takeout and delivery orders.
Nativz reorganized Wingstop's paid social account around the full customer journey across 1,400+ locations and more than 50 U.S. DMAs. The campaign generated 120K+ takeout and delivery orders.
The strategy paired Wingstop's nationwide footprint with market- and location-specific campaigns designed around nearby customers and their stage in the purchase journey.
Wingstop is a restaurant brand founded in Garland, Texas, with a large U.S. and international footprint built around cooked-to-order wings and sauces.
Restructure paid social across 1,400+ locations while accounting for market, customer intent, lifetime value, language, and platform.
Organize campaigns around Awareness, Consideration, Conversion, and Retention, then tailor delivery to each location's closest customers.
These figures are campaign-reported business outcomes.
Cold, warm, and hot audiences received different messages, while retention campaigns brought back customers who had not purchased in the prior three weeks.
Dynamic location ads pointed customers toward the restaurant nearest to them, giving a national account a useful local destination.
English and Spanish campaigns plus Snapchat broadened reach while preserving the funnel and retargeting logic behind the account.
If you run a franchise or multi-location restaurant brand, we can build the market structure, creative plan, and paid funnel around how your customers actually buy.