UGC Creator Brief

CREATOR BRIEF · [Brand] x [Creator name] Due: [date] | Paid: [rate] | Contact: [name, email/phone] THE ONE THING This video needs to make [target viewer] feel [emotion] so they [desired action]. If a clip does not serve that, cut it. DELIVERABLES - [1] vertical video, [9:16], [20-40] seconds, filmed on a phone is perfect - Raw, unedited files sent to [where], plus your edited version - [2-3] photo stills we can use as thumbnails / static posts HOOK (SAY IT IN THE FIRST 2 SECONDS, PICK ONE) - "I did not believe [product] would [result] until..." - "3 things nobody tells you about [topic]" - "If you [audience pain], watch this before you [common action]" DO - Talk to the camera like you are texting a friend - Show the product actually being used, not just held - Keep it in one continuous take where you can, natural light - Say the brand name out loud once, early DON'T - Do not sound like an ad or read a script word for word - Do not over-edit, no heavy filters, no stock music stings - Do not make claims we did not give you (see approved claims below) SHOT LIST (ROUGH, NOT RIGID) 1. Hook, straight to camera, [location] 2. The problem / before, quick 3. Product in use, close and clear 4. The payoff / result, show it 5. One-line call to action: "[CTA]" TONE [Pick 3]: warm · funny · confident · calm · fast · unpolished · expert Sound like: [reference creator or video link] APPROVED CLAIMS (SAY THESE, NOTHING BEYOND) - [claim 1] - [claim 2] USAGE RIGHTS We can use this content on [organic + paid] across [platforms] for [term, e.g. 6 months / perpetual]. Whitelisting / [Spark Ads / Partnership Ads]: [yes/no]. Exclusivity: [none / category, term]. WHAT TO SEND BACK Edited video + all raw clips + stills to [link] by [date]. Questions before you shoot? Text [name]. It is always faster to ask first.